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Assume they know nothing about the brand. Give them information as to what makes it special and different from other manufacturers. Just because it’s a famous name like Rolex or Patek Philippe (just to name a few) doesn’t mean that the clients know everything there is to know about the brand. I’ve had clients walk in that have owned a Rolex for 20+ years and didn’t know they could manually wind their watch, or that their watch was waterproof. Clients may know the name and that it is a reputable brand but they may not know anything about their manufacturing...

Assume the client is a millionaire/billionaire. One of the biggest complaints from clients is that they feel prejudged when shopping in a luxury environment. They are oftentimes treated poorly by a sales associate when they ask to see an expensive item, are condescendingly told the price or simply told that the item is expensive and instead are shown a lower priced item (or maybe not shown anything at all!). According to Credit Suisse, the US currently has over 18.6 million millionaires and over 600 billionaires, so chances are that the client you are helping in your luxury store could very...

Assume the client has never been to our store. Assume this is the client’s first time coming in to our store and give them a quick tour and layout of the store and the brands we carry. Much like we do with a first time visitor to our home - where we give them a quick tour of the property - do the same thing with each and every client that steps into your store for the first time so they are aware of what brands we carry and where they are located. This usually helps the client feel more...

There is a lot of controversy these days regarding magnetism and mechanical watches. The truth is we are surrounded by magnets, cell phones, appliances and even our cars have magnets in them. For many years, Watch manufacturers have been working to improve and innovate the materials they use to battle these issues with magnetism. Small exposures to magnetism will not affect your mechanical Watch, however, if it does get magnetized it will cause your watch to run erratically and even stop.  A trip to your local watchmaker can perform a quick demagnetizing procedure and get your watch back on track,

Don't use a watch winder, wind your watches manually as this will be a bonding moment with your timepiece, especially if you have several.