How to Chose Your Next Watch in 5 Steps
Weather this is your 1st watch or not, choosing the right watch can be a difficult task. You have to ask yourself several questions to determine that. Here are 5 quick steps to help you in that journey: 1. Make...
Assumptions We Should Make Every Time We Interact With Clients. Part 5
Assume the client is walking in wanting to buy! Take every client seriously and assume the client is walking in to your store wanting to buy Today! If you show up to work every day assuming that clients walking in...
Assumptions We Should Make Every Time We Interact With Clients. Part 4
Assume they are a secret shopper. Treat every customer as if they were a secret shopper reporting to your superiors. By doing so, you ensure that you are being professional during every interaction and providing the best level of customer...
Assumptions We Should Make Every Time We Interact With Clients. Part 3
Assume they know nothing about the brand. Give them information as to what makes it special and different from other manufacturers. Just because it’s a famous name like Rolex or Patek Philippe (just to name a few) doesn’t mean that...
Assumptions We Should Make Every Time We Interact With Clients. Part 2
Assume the client is a millionaire/billionaire. One of the biggest complaints from clients is that they feel prejudged when shopping in a luxury environment. They are oftentimes treated poorly by a sales associate when they ask to see an expensive...
Assumptions We Should Make Every Time We Interact With Clients. Part 1
Assume the client has never been to our store. Assume this is the client’s first time coming in to our store and give them a quick tour and layout of the store and the brands we carry. Much like we...
There is a lot of controversy these days regarding magnetism and mechanical watches. The truth is we are surrounded by magnets, cell phones, appliances and even our cars have magnets in them. For many years, Watch manufacturers have been working...
Don't use a watch winder, wind your watches manually as this will be a bonding moment with your timepiece, especially if you have several.
To service or not, that is the question! Most watchmakers will tell you "If it ain't broke, don't fix it!" Regular maintenance of every 3-5 years will keep your watch lubricated and running properly for many years to come. When...