News

August 13, 2026
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The Watch Aficionado Expands Online to Puerto Rico

🇵🇷 Bringing The Watch Aficionado to Puerto Rico

The Watch Aficionado is proud to introduce its Puerto Rico-focused online presence, making its collection of luxury watches and fine jewelry available to customers throughout the island through:

Watch Blog

July 30, 2026
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Why Professional Watch Authentication Matters Before You Buy, Sell, or Trade

Why Professional Watch Authentication Matters Before You Buy, Sell, or Trade Protect Your Investment with Confidence The luxury watch market has never been stronger. From Rolex and Omega to Cartier, Breitling, Patek Philippe, Tudor, and Audemars Piguet, demand for pre-owned...

Watch Blog

June 17, 2026
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What Kind of Watch Should You Buy Dad for Father's Day?

What Kind of Watch Should You Buy Dad for Father's Day? Father's Day is about more than gifts. It's about recognizing the man who taught you how to ride a bike, change a tire, work hard, keep your word, and...

Watch Blog

June 9, 2026
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Why Watches, Whiskey & Cigars Make the Perfect Combination

Why Watches, Whiskey & Cigars Make the Perfect Combination There are certain combinations in life that simply belong together. Steak and red wine. Golf and sunshine. A fine suit and a great pair of shoes. For generations, another trio has...

Watch Blog

June 4, 2026
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What's in a Name? The Story Behind The Watch Aficionado

What's in a Name? The Story Behind The Watch Aficionado When people visit our showroom or discover us online, one of the questions we occasionally hear is: "Why The Watch Aficionado?" It's a fair question. After all, there are plenty...

Watch Blog

May 27, 2026
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How Gen Z Is Bringing Watches Back

How Gen Z Is Bringing Watches Back For years, people said watches were becoming obsolete. “Why wear a watch,” they asked, “when everyone has a phone?” But something interesting happened. The younger generation—the same generation raised entirely in the digital...

Watch Blog

May 14, 2026
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The Swatch x Audemars Piguet Debate: Brilliant Marketing or Luxury Gone Too Far?

The Swatch x Audemars Piguet Debate: Brilliant Marketing or Luxury Gone Too Far? The watch world has officially entered another frenzy. Ever since news broke about the new Swatch x Audemars Piguet “Royal Pop” collaboration, collectors, enthusiasts, and social media...

Watch Blog

May 7, 2026
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Are You Ready for Summer? Is Your Watch Ready?

Are You Ready for Summer? Is Your Watch Ready? Summer is almost here. Boats are hitting the water, vacations are being booked, pool days are around the corner, and for many watch owners, that means one thing: Your timepiece is...

Watch Blog

April 29, 2026
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How to Care for Your Watch Collection

At The Watch Aficionado, we believe collecting is only half the journey — caring for your watches is what ensures they can be enjoyed for generations.

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