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A lot of people are  speculating on what will happen with the pricing and value of watches, once we come out of this very serious COVID-19 pandemic the world is stricken with. For now, we haven't seen much fluctuation in pricing or the value of certain difficult pieces to attain.  I don't  think  we will unless it becomes worse. No doubt it will take time to recuperate financially from this mess, most Swiss manufacturers have shut down operations/productions and so have their retail partners. E-commerce is going to be critical in the coming months, and there is reason for optimism as...

While saving for that next timepiece in your collection,  it can be hard to resist the urge to pickup a piece that's not what you really want.  With a myriad of new watches being released on a regular basis, a collector needs to stick to the plan and resist the temptation of a new purchase that will set them back on the purchase they actually wanted. One great way to hold out is by replacing the the look of the watches you already have in your collection. This will scratch the itch for a bit and help you stay on...

Weather this is your 1st watch or not, choosing the right watch can be a difficult task. You have to ask yourself several questions to determine that. Here are 5 quick steps to help you in that journey: 1.  Make a list of features and benefits you would like out of this new watch. Put them in the order of most important to least. Do you want it to be water resistant? Luminous so you can see it at night? Chronograph or not? Do you want a watch on bracelet or strap so you can interchange them easily? There are...

Assume the client is walking in wanting to buy! Take every client seriously and assume the client is walking in to your store wanting to buy Today! If you show up to work every day assuming that clients walking in want to buy something then you’ll be surprised how your sales will skyrocket. Just like the old proverb says “whether you think you can or think you can’t, either way you’re right!” The sale is made in your mind before you start your work shift and before the first client ever walks in. I hate it when a sales associate...

Assume they are a secret shopper. Treat every customer as if they were a secret shopper reporting to your superiors. By doing so, you ensure that you are being professional during every interaction and providing the best level of customer service consistently. Be honest with yourself, if you were helping a client who you knew was reporting to the company owner or CEO would you treat them any differently? Of course you would! It’s human nature. We are not always on our “A” game with every interaction, especially if it’s something you do multiple times a day. Only by bringing awareness to...