News

August 27, 2026
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Box & Papers: How Important Are They When Buying a Pre-Owned Luxury Watch?

Box & Papers: How Important Are They When Buying a Pre-Owned Luxury Watch? When shopping for a pre-owned luxury watch, you will often hear the terms “box and papers,” “full set,” or “complete set.” For collectors and enthusiasts, these details...

Watch Blog

August 20, 2026
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5 Mistakes People Make When Buying a Pre-Owned Rolex

5 Mistakes People Make When Buying a Pre-Owned Rolex Buying a pre-owned Rolex can be an exciting experience. Whether you're purchasing your first luxury watch or adding another piece to your collection, the pre-owned market offers access to some of...

Watch Blog

August 13, 2026
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The Watch Aficionado Expands Online to Puerto Rico

🇵🇷 Bringing The Watch Aficionado to Puerto Rico

The Watch Aficionado is proud to introduce its Puerto Rico-focused online presence, making its collection of luxury watches and fine jewelry available to customers throughout the island through:

August 5, 2026
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Back to School, Back to Looking Your Best

Back to School, Back to Looking Your Best As students head back to school and parents return to their busy routines, it's the perfect time to make sure your favorite accessories are ready for the season ahead. Whether you're a...

Watch Blog

July 30, 2026
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Why Professional Watch Authentication Matters Before You Buy, Sell, or Trade

Why Professional Watch Authentication Matters Before You Buy, Sell, or Trade Protect Your Investment with Confidence The luxury watch market has never been stronger. From Rolex and Omega to Cartier, Breitling, Patek Philippe, Tudor, and Audemars Piguet, demand for pre-owned...

July 23, 2026
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Why Local Jewelers Still Matter

Why Local Jewelers Still Matter In today's world, almost anything can be purchased online with a few clicks. From engagement rings to luxury watches, shoppers have more options than ever before. But when it comes to fine jewelry and luxury...

July 14, 2026
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Celebrate Christmas in July at The Watch Aficionado

Celebrate Christmas in July at The Watch Aficionado Who says you have to wait until December to find the perfect gift? For a limited time, The Watch Aficionado is bringing holiday savings to the Treasure Coast with our Christmas in...

July 8, 2026
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Summer Watch Care Tips for Florida Owners

Summer Watch Care Tips for Florida Owners Florida summers are perfect for boating, beach days, golf, vacations, and spending time outdoors. While you may be ready for the heat, humidity, and water, your luxury watch may not be. Whether you...

June 25, 2026
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The World Cup and Luxury Watches: Why the Biggest Moments Deserve the Finest Timepieces

The World Cup and Luxury Watches: Why the Biggest Moments Deserve the Finest Timepieces Every four years, the world pauses. Countries unite behind their colors. Families gather around televisions. Friends become rivals for ninety minutes. History is written with every...

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