- by Alberto Aguilar Molina
Assumptions We Should Make Every Time We Interact With Clients. Part 3
- by Alberto Aguilar Molina
Assume they know nothing about the brand. Give them information as to what makes it special and different from other manufacturers. Just because it’s a famous name like Rolex or Patek Philippe (just to name a few) doesn’t mean that the clients know everything there is to know about the brand. I’ve had clients walk in that have owned a Rolex for 20+ years and didn’t know they could manually wind their watch, or that their watch was waterproof. Clients may know the name and that it is a reputable brand but they may not know anything about their manufacturing techniques, about being 100% Swiss made, about the materials they use, about how long it takes to manufacture each timepiece, etc. Truly focus on explaining the Value in each brand and talking about the heritage and manufacturing. It’s oftentimes easier for clients to see the value in an expensive car (i.e. Rolls Royce, Mercedes, Ferrari) than it is for them to understand the value of a watch or a piece of jewelry because it is small. In fact, it’s small size makes it infinitely more difficult to manufacture since you are manufacturing components that must be within microns of acceptable deviation, and all 200+ components have to work together synchronously and be within seconds a day of timekeeping accuracy.
Latest Stories
Pink With a Purpose: The 2026 G-SHOCK Pink Ribbon Watch
A Watch That Makes a Statement October is Breast Cancer Awareness Month, and this year, The Watch Aficionado is proud to offer a special G-SHOCK created to represent awareness, strength, and support. The G-SHOCK GMA-S2100PR-4A Pink Ribbon combines the instantly recognizable...
Why Is Watch Cleaning So Important? Protecting Your Timepiece Inside and Out!
Why Is Watch Cleaning So Important? Protecting Your Timepiece Inside and Out!
Unpolished vs. Polished Watches: Why It Matters to Collectors
When shopping for a pre-owned luxury watch, collectors often hear the terms “unpolished” and “polished.” To someone new to watch collecting, these terms might seem like minor details. To an experienced collector, they can make a significant difference. But what exactly...
Share:
Assumptions We Should Make Every Time We Interact With Clients. Part 2
Assumptions We Should Make Every Time We Interact With Clients. Part 4