TAG Heuer's heritage is certainly one of the most important of all the Swiss watch brands.
Founded as Heuer in 1860, and renamed TAG Heuer in 1985, when the TAG Group purchased a majority stake in the company, the Swiss brand has played a key role in taking watchmaking to new levels of accuracy and performance.
Its history starts when Edouard Heuer (1840-1892) established Uhrenmanufaktur Heuer AG in St-Imier, a municipality in the canton of Bern in Switzerland. At the time, he was just 20 years old. The son of a shoe maker, he had started his apprenticeship as watchmaker at the age of 14.
Founded as Heuer in 1860, and renamed TAG Heuer in 1985, when the TAG Group purchased a majority stake in the company, the Swiss brand has played a key role in taking watchmaking to new levels of accuracy and performance.
Its history starts when Edouard Heuer (1840-1892) established Uhrenmanufaktur Heuer AG in St-Imier, a municipality in the canton of Bern in Switzerland. At the time, he was just 20 years old. The son of a shoe maker, he had started his apprenticeship as watchmaker at the age of 14.
